Planificación estratégica para la Caja Solidaria Warmikunapak Kullki Mirachik, de la comunidad Carbón Chinipamba, del cantón Guaranda, provincia de Bolívar, periodo 2018-2023

Abstract

Strategic Planning for the Caja Solidaria Warmikunapak Kullki Miracik, of the Chinipamba Carbón Community, of the Guaranda Canton, Province of Bolívar, Period 2018/2023 with the purpose of improving the organizational efficiency. For the development of the research, an interview was conducted with the President of the entity and surveys applied to the members of the same. Information was obtained through the execution of a SWOT analysis and the evaluation matrix of external and internal factors, which allowed knowing the organization’s shortcomings such as: lack of credit policies, lack of training for the entity’s personnel, lack of a computer system, inexistence of advertising. Strategies were developed to maximize opportunities and strengths and minimize threats and weaknesses. Finally, the project prioritization matrix was carried out. In conclusion, it was demonstrated that the Caja Solidaria does not have financial strategies that allow establishing the guidelines and adequate objectives for the improvement of organizational efficiency. Therefore, it is recommended that the present proposal be implemented as a guide for decision-making.