Diseño de estrategias para mejorar el proceso financiero de la Empresa “Comercial Vera” de la ciudad de Riobamba, en el año 2017

Abstract

This investigation consists of designing strategies to improve the Commercial Enterprise “Vera”, financial process in Riobamba, year 2017, in order to improve the financial process through an adequate resource administration. Fort the development of the research, instruments were applied through interviews with administrative personnel and surveys of employees and customers, as well as a current diagnosis of the enterprise was made using the FODA analysis to assess which are the most affecting problems in the financial process and implement solutions to the situation in which it is located, a financial analysis was performed to evaluate the accounts that need to be managed efficiently. With the results it was possible to determine the problematic of the Company that lies in the inadequate liquidity administration, inventories, accounts receivable and accounts payable. The strategies were applied base on four perspectives such as: financial, customer, process, learning and growth. Through the strategies development and the analysis of each one of the activities to be carried out in the Company, the budged established should be carried out before the processes improvement should be focused on the objectives with which it should be comply. A financial perspective was made for five years. It is concluded that Vera Commercial Company is not managing its resources adequately, so it is recommended that the strategies proposed in this research work be applied to better decision making and proper management of financial processes.