Diseño de un producto turístico para la parroquia San José de Payamino, cantón Loreto, provincia de Orellana

Abstract

This paper proposes: to design a tourist product for the parish San José de Payamino, Canton Loreto, province of Orellana; through the collection of primary information, secondary and field trips, which elaborated the evaluation of tourism potential with the inventory of natural attractions, cultural and situational diagnosis. For the elaboration of the market study it was realized by means of the application of a survey determining the profile of the national and foreign tourist. For the elaboration of the technical Productive study, a marketing plan was designed based on direct distribution channels, a communication plan made up of a slogan, business card, triptych, Web page design and other means that will contribute to the Consumer training and ensure success, for the tourist circuit San José de Payamino Green place with history, two packages were prepared with their respective itineraries and costs. In order to carry out the legal administrative study, a Community tourism center was created, for the determination of the environmental evaluation, an environmental mitigation table was developed, finally, the financial study that determined the initial investment was made. That will be 185127.94 giving a positive NPV (Net Present Value) reaching an IRT (internal rate of return) of 36%, and a benefit/cost ratio of 1.28. It is concluded that the product if feasible and its implementation is recommended as a contribution to the development and growth of the tourist offer of the parish.

Key words: TOURIST PRODUCT, TOURIST ATTRACTIONS, TOURIST PACKAGES.