Plan estratégico y su incidencia en la rentabilidad de la Empresa “Distribuidora Los Ángeles” del cantón Tisaleo, provincia de Tungurahua, periodo 2015

Abstract

This research aims to develop a strategic plan for "Distribuidora Los Angeles", a company of folders and laminated cardboard located in Tisaleo canton, Tungurahua province. This study was carried out in order to improve profitability by means of product and quality service. To make this possible; it was necessary to conduct a SWOT (strengths, weaknesses, opportunities, and trends) analysis. Qualitative modality, deductive and inductive method were used in order to develop this study. In the strategic plan development, it was possible to achieve a strategic direction as well as an organizational chart with its respective duties, which made possible business development in a significant way and stakeholder satisfaction. The findings coming from the design are viewed as an aid to meet customer requirements, optimize its technique of work and add value in its development by the mission, vision, values, goals, policies, strategies, goals, programs and projects, which need to be perfectly managed and monitored by means of processes enabling efficient and effective use. When counting on the collaboration of the owner of the entity and the whole personnel, the strategic plan was designed technically elaborated and completely applicable so that, it is recommended to socialize this strategic plan at all its organizational levels in its progress to be able to face competitiveness in excellent circumstances.