Plan de Negocios para la microempresa Calzado Leman’s, ubicada en el cantón Guano, provincia de Chimborazo, periodo 2016 – 2019

Abstract

The current research is a “business plan for Calzado Leman’s microenterprise located in Guano canton, Chimborazo province, during 2016-2019” in order to improve the productivity and broaden the market obtaining maximun efficiency. For the current research development, a marker research was carried out to meet customers needs and likes in Quito, Riobamba, Machala, and Guayaquil. Furthermore, it was also done a study of their marketing mix survery, strategies, and action plans. The same which allows increasing sales 10% for the period exposed before, optimizing the microenterprise production 20% for the year 2017, improving the microenterprise position, and finally reducing waste, consumable, and raw material 5% yearly. To sum up, methods and collection techniques were applied for potential customers. As a result, this will allow to the microenterprise achieving their restructuring and improving their processes in the Administrative Area, marketing and financial technique in order to fulfill their goals. The studies conducted showed the microenterprise should apply the outlined strategies, and execute an action plan for each area. This will allow improving their administrative aspects and the comercial position of the microenterprise to enhance their progress and development.