Diagnóstico y diseño de estrategias para el incremento de ventas en la Empresa IRCOSTEL Cía Ltda. cantón Riobamba, provincia de Chimborazo, en el periodo 2015

Abstract

The objective of current research is to carry out a strategies diagnosis for the sales increase in Ircostel Ltd. Company, Riobamba Canton, Province of Chimborazo, in 2015, in order to increase the sales in the company and satisfy the internal and external client. A diagnosis was done applying the FODA (Strengths, Weaknesses, Opportunities and Threats), in which the lack of motivation was evidenced in commercial personal, lack of training like main problems that caused the reduction of monthly sales, for this reason the elaboration of a design of a motivational system called Movilpuntos, is an incentive program that reward with points to the sales force, it means that for each sales advisor, points redeemable are accredited in order to get rewards, in this way to motivate to the partners and creating a healthy labor environment, appropriate and trustworthy thus to fulfill with the targets set. Like result to the implementation and training of strategies as is the motivational system Movilpuntos, the sales in the last quarter of current year and the parters are motivated in the daily activites and also they provide a quality service to the clients satisfying the needs and the Ircostel Ltd. Company improved its economic positioning.