Diseño y elaboración de la planificación estratégica y su incidencia en la competitividad en el Centro de Capacitación Ocupacional Charlotte English School & ILVEM Internacional de Riobamba, provincia de Chimborazo, durante el primer semestre de 2015

Abstract

This Qualification Work called “Design and development of a strategic planning and its impact on competitiveness in the occupational training center Charlotte English School & International ILVEM Riobamba, Chimborazo province, during the first half of 2015”. It is aimed to improve the competitiveness of the company, with the use of management tools that support the efficient and smooth development of the organization, a situational diagnosis reflects the current and real situation of the company, certain information through statistical methods and techniques as questionnaires, clinical interviews and SWOT used whit internal and external customers of the company, the results establish the failures that disrupt the proper administrative and operational performance aspects stagnate and involve the organization in a negative circle, for this reason the development and implementation of strategic planning is very important for the company, this takes place under the generation value chain, strategic design and other processes that create preventive and corrective solutions to the problems discovered, at this time the key strategies make effective actions arise. To assess the PE and its impact on competitiveness means Managerial Management disseminate clear and precise the targets set in the plan applies, through the Balanced Scorecad is evaluated whether the actions are met to achieve the points made in the business objectives. Using the EP, it has had a significant impact in the first halt applied this tool positively in the company, the POA reflects the overall rate of annual improvement when using this instrument, therefore it is necessary to monitor the improvement process that promotes strategic planning.