Diseño de un Plan Social Media de Marketing, para el desarrollo de estrategias competitivas para la Empresa Hormisur S.A., de la ciudad de Quito, en el año 2016.

Abstract

The main objective of this research is to propose a Social Media marketing Plan for the development of competitive strategies for the company HORMISUR S.A., which it was necessary to carry out a diagnosis of the current Marketing system with The company works, it was taken as shown the current portfolio of clients, having a population of 55 companies, no sampling technique was carried out, in such a way that it worked with the whole population. Among the main findings was found that the customers who were applied the survey, 63.64% maintain contact with their suppliers of virtual type, the Internet medium that reached the highest percentage is the social network Facebook with a level of acceptance of 72.68%, so they say that preferably computer media such as social networks, blogs or Web pages are more accessible to know about the products required, for this reason and based on the questions raised that has been formulated This proposal will allow the company to improve its corporate image, as well as the increase of sales through the recruitment and loyalty of both new and current customers who were measured through the indicators as number of visits, Comments, followers. Strategies have been established based on the needs of the client and the company, through the design of a Social Media marketing plan, through the company will obtain better results, changing the traditional marketing system; Looking for updates for continuous improvement in each of the processes that the company manages, in order to reach the consumer in an effective and effective way, using all the available resources.