Evaluación de la actividad turística generada en la Ruta del Hielo II Ambato – Urbina a consecuencia de la reactivación de la línea férrea.

Abstract

The growth of tourism in Ecuador, is seen as a great advantage for the tourist development, the tourists´ interests at national level, after identifying the big percentage and progressive increasing of tourists to the country. This activity is important for currency income and the enormous contribution to the GDP in Ecuador.; however, and taking into account experiences in Latin American countries where tourism has been essential for the economic development, but, has been evidenced a negative impact in the environment and generates social discontent in the community. It means that planning is an elemental key in the tourist development and the approach of this activity where should be, nowadays every activity must be frame based on 3 principles of sustainability established by the World Tourist Organization (WTO), which consist on economic, environmental and socio cultural sustainability. This world view requires a comparative study about the own criteria and the Andean people worldview, as the case of Ecuador, which from 2008 through the new Constitution of the Republic is established the Sumak Kausay or called Buen Vivir, in which is stated the environmental rights. The FFEP (Ferrocarriles del Ecuador Empresa Pública), through its objectives are the development of new businesses whit touristic view and the strengthening of local cultures. It is suggested to propose an action methodology that involves the community to obtain other analysis elements, it means that the qualitative data is not discarded but whit the qualitative methodology the numerical result will be straightened.