Estudio de factibilidad para la implementación de un producto de aviturismo en la parroquia Cosanga, provincia de Napo

Abstract

Cosanga parish has a great wealth surrounded by 6 natural and 14 cultural attractions, which give it potential tourism. Cosanga has places with the greatest diversity of bird species in Ecuador, according to records made in the last 12 years; it has been possible to identify 625 species of birds and more than 61 thousand registered individuals that have given it for 3 consecutive years the world record in bird watching. The progress of the tourism product in this rural area is commercially viable, which is why it has a large potential market and sale of bird tourism products. For the technical product design, two bird watching packages of two and three days were created, which will be offered through the internet and with accessible prices for tourists, in addition these products will be commercialized based on marketing mix strategies, standing out the website, social networks and leaflet. The administrative legal study was determined based on the system of service provision, for whose the creation of a private tourism operator was considered (with the exception that for performing the packages within the parish, the social community responsibility will be applied) that have to comply with the legal tourist framework of Ecuador, to operate and offer the bird tourism route. The financial study determines that the tourism product is profitable, since it reaches a positive NPV of $ 68803,3, a IRR of 38%, the invested capital will recover in 2 years 1 month, the C/B Ratio is 1.62, It tells us that for every dollar invested, a profit of 0.62 cents will be obtained, with the investment being favorable.

Keywords: TOURIST POTENTIAL – NATURAL ATTRACTIONS – CULTURAL ATTRACTIONS.