Diseño de un producto de turismo vivencial, en la finca Churo ubicada en la comunidad Rumiñahui, parroquia Cotundo, cantón Archidona, provincia de Napo

Abstract

The current research proposes designing an experiential tourism product for Churo farm, Cotundo Parish, Archidona County, Napo Province. It contains four stages divided into: tourist attractions inventory survey, the study of the legal, technical and commercial viability of the product, the study of the environmental viability and the financial-economic analysis. It was determined that Churo farm has 8 tourist attractions from which, 50% are natural and 50% cultural manifestations. The national tourists who visit Napo Province are highly from the highlands from cities like Quito, Ambato and Ibarra. The foreign tourists come from Argentina, Chile, United States and Germany. The 100% of surveyed people agree with the creation of an experiential tourism product. For this, it was necessary to design four tourist products, and based on the demand study it was determined that the activities preferred by the tourists are adventure sports like rafting, camping, jungle hiking, visits to a natural pool, storytelling and legends. The product will be commercialized through internet and social webs as well as agreements with established travel agencies. The legal aspect proposed for the product operation is through the creation of a limited liability company, the environmental impacts are 0.84% regarding with the maximum limit allowed resulting in a minimal environmental affection; thus, the proposal is viable. The financial-economic analysis of the product shows an Internal Rate of Return of 12%, the capital will be recovered within the fourth and fifth year of operation, there is a Net Present value of 52.886.30 dollars and the cost-benefit ratio is 1,23 therefore the proposal is feasible.

Key words: EXPERIENTIAL TOURISM – TOURIST PRODUCT – TOURIST ATTRACTIONS