Análisis de la situación actual del turismo comunitario articulado a áreas protegidas en la provincia de Chimborazo

Abstract

This investigation propose to analyze the real situation of the community Tourism aligend áreas in Chimborazo province. For the characterization of the tourist offter it develops a combination de field reseach and validation of information by determinig the number of entrepreneurship linked to the protected áreas, locatung 11 in the RPFCH and 4 PNS, of these 8 are i process of consolidation, 2 initiatives and 5 closed, according to the classification establiched by Ochoa (2012), Also merge two methodologies the first one analyzes theree important aspects of the comminities, socioeconomic, productive and administrative community (Predes, 2008). The second the affter and Tourism demand (OMT, 1998). The evaluation of the community Tourism product contemplates three basic conditions: the relates to the business Enterprise, the secod concern with the quality of good community linving and tehe third base don the quality of the service. It demostrates that the entreprises are in a category B respectively, revealing a deficient internal administrative and business management, the distributive economic improvement an the improvement of the basic condition and services are scarce.The analysis of the problems developed by the matrix (CEPES) which identified 34 problems related to evaluation conditions. To this end the intervention strategies were proposed to counteract the problems, strategies that are likend to provincial Tourism plannig in order to cannel the invesment and/or the level for the needs of the communities. Keywords: COMMUNITY TOURISM – PROTECTED AREAS – TOURIST PLANNIG