Evaluación Ex Post del plan de negocios para la exportación de brócoli hacia los Estados Unidos de la Corporación Huertos Gatazo Zambrano, provincia de Chimborazo.

Abstract

The purpose of the research was to carry out an ex - post evaluation for the business plan implemented at Gatazo Zambrano Orchard Corporation in order to evaluate the results and impacts caused after the plan execution. The generation of the logical frame matrix is the solid base to evaluate and collect information; the data were collected through documentary information, direct observation, interviews and surveys to the people involved. The methodology used for measuring the impacts is the one from the National Public Investment system (SNIP), which takes into account the relevance, effectiveness, efficiency, impacts and sustainability as ex – post evaluation criteria. On the other hand, it also uses the framework of community capitals methodology (CCF) that measures the human development and compares the results before and after the implementation of the plan in the community. The results of the current work are presented in the Ex – post Evaluation report, and the corrective actions are translated into three proposals that will allow generating positive impacts for the beneficiaries through the plan renewal. In addition, it will be used as a reference for similar implemented or future projects. It is recommended for the corporation to take into account the projects planning since they must contain investment plans, relevance, justification, evaluation models; in fact the whole administrative process of the project.