Diseño de un producto turístico en la Playa La Moya, parroquia Guasuntos, cantón Alausí, provincia de Chimborazo

Abstract

The present investigation proposes: to design a tourist product in La Moya Beach, parish Guasuntos, canton Alausí, county of Chimborazo; with the purpose of transforming to the rural territory into a place of distraction and family recreation, guaranteeing to energize the local economy of the community and the parish Guasuntos through the generation of employments. Within the commercial viability it was determined the likes and preferences of the national and international tourists, from which it is projected to obtain 70% of the market quota, it means a total of 33 583 tourists annually. In the technical viability, the tourist proposal "Lineal Park La Moya Beach" was designed; regarding this space as a place for rest, nature and adventure in a single place. This site will be diffused by advertising means such as its the web site, printed advertisements forms and radio. In the environmental viability, significant negative impacts are not caused; however, measures of minimization were formulated. In the administrative viability, it is based in the organizational, directive, administrative and operative level. Additionally, the tourist product must be constituted under the Organic law of Popular and Solidary Economy as a Community Sector. Finally, regarding the financial economic viability, the project presents an initial investment of $1950116,38 USD, which will not be recovered due to the characteristics of conception of the social, environmental and economic project as principle of sustainability. In conclusion the design of the tourist product in La Moya Beach will transform the territory into an recreation place with an innovative offer.

Passwords: Tourist product, La Moya Beach, tourist activities, Lineal Park.