Diseño de un Plan Estratégico para impulsar el potencial turístico del cantón Penipe, provincia de Chimborazo

Abstract

This paper proposes the design of a Strategic Plan to boost the tourism potential of Penipe canton, Chimborazo Province, using techniques of bibliographic research, field observation, and conducting surveys and interviews. The plan seeks to meet its objective by performing the evaluation of tourism potential. It is understood by the general diagnosis of Penipe canton, and the current situation in the tourism sector, in which tourism was analyzed. With the determination of the tourism demand was established the consumer profile that is intended to promote the natural and cultural attractions. The situational analysis allowed developing strategic and philosophical reflection on the mission and vision of the plan. Also, the objectives, policies and strategies will boost the tourism potential of Penipe canton. Finally, profiles of proposed programs and projects are structured to boost tourism potential, with 4 programs and 10 projects for the sustainable operation of the plan. Concluding that the strategic plan is a management tool through the implementation of programs and projects will develop tourism and compliance objectives. Implementation of the strategic plan is recommended to boost the tourism potential and invigorate the cantonal economy, by managing to main public and private institutions.