Estrategias de marketing digital que permitan mejorar el posicionamiento caso Centro Deportivo Olmedo de la ciudad de Riobamba, provincia de Chimborazo.

Abstract

The present research work called Digital Marketing Strategies that allow us to improve the positioning of the Centro Deportivo Olmedo case in the city of Riobamba, province of Chimborazo, was carried out with the purpose of renewing and promoting the digital means available to the institution. The research began with a survey of a sample of the riobambeña population between the ages of 18 and 55, an observation form was drawn up to know about the digital media of the club and an interview was held with the president of the Centro Deportivo Olmedo. To know the current situation of the team on marketing and Communication issues. The results show a low impact from the contents presented by the team, although the team has accounts in social networks these are not updated constantly, lack of training to staff to adapt the information of the club to current marketing trends. That is why strategies are proposed to adequately manage digital marketing through tools that allow immediacy, interaction with users and measurement of results to make effective decisions in the shortest time possible. The implementation of this proposal is recommended as it will improve the positioning of the brand, creating an emotional link with its audience.