Modelo de gestión para dinamizar el servicio de transporte público urbano en la ciudad de Riobamba.

Abstract

Urban public transport in Riobamba, currently has an old system of organization, control and collection of information causing security problems for public transport actors. The research aims to propose a management model, capable of organizing the public urban transport for which the development of a mobile application as a tool is placed for the improvement of the service. An analysis of the points of view of the actors of the urban public transport was made to obtain the situation data of the service, needs and requirements. An analysis of management models was carried out where the approaches of the proposal were considered. The results allowed presenting to the Cuadro de Mando Integral as a management tool for the case under investigation, the Organization which will be carried out through a Public Private Alliance (Alianza Publico Privada) that is in charge of managing, directing and managing the resources and processes, which should be evaluated in order to ensure the achievement of the objectives. The organizational structure was determined and a financial-economic-social analysis was carried out to know the initial investment, income, expenses, costs, financial indicators such as VAN, IRR, RBC and economic indicators that determine the project is viable, financial, economic and technical. It is concluded that the proposed management Model will allow the integral organization of the urban public transport service, managing to mitigate evident problems in the research and to improve the dynamics of transport. It is recommended to implement the Management Model since at present there is no organization or model that allows the articulation and integral management of the service.