Modelo de Gestión de Marketing Turístico para el sector urbano y rural del cantón Penipe provincia de Chimborazo periodo 2014 – 2015

Abstract

The countri’s tourism policy has focused on an individual and responsible tourism therefore the different Decentralized Autonomous Governmets are struggling for the fair distribution of wealth through social and sustainable tourism strategies as well as improving the infrastructure of their destiny. Order to guide and promotes natua. Therefore, the implementation of a MarketingTourism Management Model based on Tourism management tools in order to guide and promotes natural attractions considered as a competitive advantage of Penipe Canton, involving to the sustainable development of tourist sector and its positioning by tourism brand which can compete with other destinations in the country and with world tourist destinations. At present, the field research, segmentation,promotional strategies, inventory analysis and positioning, all are indispensable, because this canton has a natural heritage that requires organization and socialization. The Eastern Region of Penipe canton is surrounded by the existence of a unique richness in water, forests and other natural resources with the best opportunities to be used in tourism development, making it possible to sustainable economic growth in order to improve the quality of life of inhabitants and increase public and private investment.