Diseño de un Modelo de Gestión basado en el Balanced Scorecard para el fortalecimiento institucional del GAD Municipal del cantón Chillanes, provincia de Bolívar, período 2015-2019

Abstract

The objective of this research is to design a management model based on balanced scorecard for the institutional strengthening of the Municipal Decentralized Autonomous Government of Chillanes Country, Bolivar province, period 2015-2019. Deductive-inductive method was used and its application helped develop the balanced scorecard methodology which consists of perspectives, strategic objectives, strategic maps, targets and indicators. The following tools were applied: surveys, documented review and direct observation, as well as computer programs: Excel, Vicio, DC. Smap which allowed making strategic maps, charts, graphs and obtaining results. They are easily accessible and useful for the performance of activities within the institution. The proposed model allows the institution to make decisions; the information is being carried out in an organized way to access it the time which estimates convenient. The strategic actions are addressed in a quick and safe way. The outlined objectives are monitored and controlled in order to meet the citizen’ needs interests. The researcher recommends that company implement the management model based on balanced scorecard to improve operational processes by establishing strategies and good performance of human talent, try to find the common welfare of citizens by covering works and services quality.