Diseño de un Plan de Negocios para mejorar el posicionamiento e imagen empresarial de “Nico’s Distribuciones” en la provincia de Pichincha, ciudad de Quito para el periodo 2014-2015

Abstract

This research "design of a business plan to improve positioning and business image of "NICO'S DISTRIBUTIONS "in the province of Pichincha, Quito city, for the period 2014-2015" was held with the aim of improving the performance of the microenterprise. The market survey conducted by participant observation, interviews, questionnaires, documentary research and descriptive study allowed us to have a better understanding of the market, in which competition, suppliers, products and customers are involved. For verification of the hypothesis in the microenterprise Chi square statistical method was used, resulting χ² table = 90 which indicates that is greater than χ² test = 10, so that the null hypothesis is rejected ( Ho), accepting the alternative hypothesis which tells us that the business plan will help to achieve the desired objectives for microenterprise. The NPV, IRR, financial indicators allowed us to evaluate the profitability that can be achieved in an investment project, PRI, lets us know the time that the project will need to recover the investment in this case the recovery is conducted in a maximum period of 3 years 4 months, B / C, allowed us to know that for every dollar invested the microenterprise will have a benefit of 0.75 cents. This indicates that the investment will be profitable. Finally for the owner of the microenterprise is recommended, the proper implementation of the proposal of this work, it will improve the current situation of the microenterprise, resulting in the best market participation of NICO'S distributions.