Diseño de un modelo de gestión basado en la metodología del Balanced Scorecard para el fortalecimiento organizacional de la Empresa COVECC, de la parroquia Izamba, cantón Ambato, provincia de Tungurahua

Abstract

This investigation was carried out to analyze that currently in the business world constantly changing efforts companies to dramatically improve both operating results and financings. The balanced scorecard is a model of management control contributes to express the specific strategies that result in measurable objectives through a set of performance indicators established for each level of the enterprise. Then, the aim of this study is to design a management model based on the balanced scorecard methodology for organizational strengthening the company COVECC, Izamba town, Ambato city, Tungurahua province, which starts with the situational analysis of the company, developing the strategic map itself which you can prove that an aligned management due to the tail-effect relationship between the perspectives and finally the design of control panel indicating that management will be controlled by a computer system relationship is achieved (Control System) allowing to measure the effectiveness of the company in the medium term consolidated devising new strategies and decisions. The implementation of the BSC (Balanced Scorecard) in the company COVECC occurs due to the need for a management model that allows addressing each of the actions and in turn to be monitored and controlled prior to application of the administrative process in the same.