Proyecto de ampliación de la Fábrica de Calzado Vannis, del cantón Cevallos provincia de Tungurahua, período 2012 – 2013

Abstract

In this research work a project to expand the productive capacity of the shoe factory VANNIS in Cevallos Canton province of Tungurahua is proposed. It aims to assess the economic and financial feasibility of its implementation. For removal of information, a survey was applied in the target market. This survey allowed to collect primary data needed to structure her marketing strategy. Once clearly identified the strengths, the weaknesses internally, and the unmet demand. The design marketing strategies were made. On the other hand, the technical study which among other things raises the optimal size of the plant expansion, process improvements and a redistribution of physical space was developed. Finally the financial study consolidates the results detailed in monetary terms. Based on these results of previous studies subsequently assesses the proposal and determine the feasibility of implementing the project. The main conclusion turns on the feasibility of the proposal because it fits perfectly with the expected growth of the company. The evaluation results prove that the implementation is feasible. Therefore it is recommended to start the project and benefit from the experience that the company has won in this sector in recent years. This experience combined with a proper marketing plan will allow the company to obtain and exceed the estimated projections without much difficulty.