Estudio del desarrollo estratégico de las cooperativas de ahorro y crédito (CIIU K6419.02) del cantón Riobamba, caso práctico Cooperativa de Ahorro y Crédito Chimborazo Ltda

Abstract

From the creation of the Constitution of Republic of Ecuador 2008, is given a true importance to the System Economical Popular and Supportive whether good is true the Save and Credit Cooperatives exist in our country since more than 100 years, is in the last years that recognize to this system like way of country development for looking for the good live or sumak kawsay. To measure the grade of development that have these organizations is essential for evaluating the potential growing of the same and at the same time to establish strategies for that these develop with efficiency and effectiveness, the strategic planning is the path that join two positions: first that we are or where do we go? And second the pace where we want to arrive in the future. The studio pretends to analyze what so efficient has been the strategic planning of the cooperatives of Riobamba city, for that serves like a tool for the Cooperative of Save and Credit "Chimborazo Limited" establish strategies short and long term for positioning in the market and looking for the rentability and the growth for the common welfare. Is necessary to count with this studio for increasing norms and adequate procedures to establish an administrative management effectiveness and efficient. This will allow to the Cooperative of Save and Credit "Chimborazo Limited" places itself better in the market becoming in an increasing in the market share and optimization of its resources.