Diseño del plan de marketing turístico para el malecón de la parroquia San Gabriel del Baba, cantón Santo Domingo, provincia de Santo Domingo de los Tsáchilas, periodo 2016 – 2017

Abstract

The present work of qualification consists of the design of the tourist marketing plan for the jetty of the parish Baba’s San Gabriel, with the purpose of proposing strategies of tourism marketing for the positioning of the jetty. In the first instance an interview was carried out with the person in charge of the tourist center, as well as direct observation in the facilities of the same. Surveys were applied to the population of Santo Domingo, in order to determine the level of acceptance, as well as tastes and preferences, in order to raise tourism marketing strategies. The study showed that 95% of respondents have done the tourist independently, as well as that 81% of respondents have visited the jetty, leaving many ideas to improve the tourist attraction. Because of this it is recommended to exploit the tourist attractions that have the jetty and to look for those that have not been exploited like, rafting, mountain bike, horseback riding among others, as well as to applying the marketing plan, which will develop the performance and development of the jetty , capturing greater attention for those who visit it, as well as managing the necessary budget for the development of the strategies of marketing proposed and to follow up for the fulfillment of them. Due to this it is recommended to exploit the tourist attractions that the boardwalk has and to look for those that have not been exploited like rafting, mountain bike, cavalcade among others, as well as to apply the marketing plan, that will allow to develop the performance and development of the jetty. Attracting greater attention by those who visit it, as well as managing the budget necessary for the development of the proposed marketing strategies and follow up for their fulfillment.