Proyecto de factibilidad para la diversificación de productos, de la Empresa INDUGRAF en la ciudad de Riobamba, provincia de Chimborazo, periodo 2017

Abstract

The purpose of this research work is to carry out a “feasibility project for the diversification of products of the company INDUGRAF in the city of Riobamba, province of Chimborazo, period 2017”, in order to take advantage of the maximum capacity of the machinery. For its development, techniques were used such as: a survey directed to teachers of secondary education in high school in the province of Chimborazo, interview conducted to the competitor, observation of the internal processes of the company, using primary and secondary information. In the investigation, a diagnosis of the current situation was made, identifying internal and external factors and the impact on the company. Then the following studies were developed: Market study, where new market niches are known because the products offered are in a saturated market. Engineering of the project, it was agreed to adjust and adapt the structure of the plant, technifying the production process for the efficiency and effectiveness. Administrative study, a strategic planning was proposed aimed at the fulfillment of the organizational objectives. Legal study, detailed legal documents that must be met for the operation of the business. Environmental study, an analysis of the impact of waste was carried out in the production process. As a final process of the financial evaluation, where it is determined that the project is viable.