Modelo de gestión administrativo y financiero para la Comercializadora de pinturas Autocolor de la ciudad de Riobamba, provincia de Chimborazo, para el año 2017

Abstract

In the present research work, an Administrative and Financial Management Model was developed for the commercialization company of Autocolor Paints in the city of Riobamba, Province of Chimborazo, with the purpose of providing a guide that improves the administrative and financial management of the company, optimizing its resources through proper planning. It began with the analysis of the SWOT and a financial analysis applied to two consecutive periods, in addition, surveys were applied to the personnel and clients of the entity, aspects that were the basis for knowing existing shortcomings in the organization such as the lack of strategic planning, manuals of functions, procedures, policies and strategies, the existence of shortcomings in financial - economic control processes in the financial statements, the poor decision making by management that led to low profitability and usefulness. It was concluded that there was an empirical administration without any technical support, so it is proposed to develop a model of Administrative and Financial Management where the functions of each member of the company are specified, as well as the adequate procedures for compliance activities that allow improving the management of the different areas, as well as a financial prospective with future projections and their respective analyzes that contribute to the improvement of business performance, increasing profitability, optimizing resources and solving problems based on correct decision making.