Diseño de un modelo de gestión financiera en la Empresa Mega Cisne su centro ferretero, ubicada en la ciudad de Riobamba, provincia de Chimborazo

Abstract

The current financial management model in the “Mega Cisne su Centro Ferretero” business, located in Riobamba city, Province Chimborazo, aims guaranteeing correct resources management and profitability maximization. For the current research, situational analysis of the enterprise was made, evaluation of the matrix of internal and external factors with their respective strategic profiles, Besides, Competitiveness Matrix and Importance of development Matrix, to continue with the financial management evaluation as cash management, debts and inventory, applying financial ratios and specific decision indicators. Which allowed to determinate that the entity performs its operations through traditional administration to make decisions that concern the company in the adequate inventory control, lack of management in debts, provoking a high operative cycle and indebtedness in passives. Information consolidation helped the design of the integral management model supported by strategies which will allow the completion of these activities in an efficient and effective way for a correct use of resources that promote sustainable business development.