Iconografías ancestrales relacionadas con la producción agrícola de la cultura Valdivia para el diseño de packaging de cereales patrimoniales en Chimborazo.

Abstract

The objective of this research had as objective the analysis of the iconic ancestral representations referring to the agricultural production of the Valdivia culture for the design of patrimonial cereal packaging in Chimborazo, because the farmers of the province bring their products directly to the market field but without a corporate identity. The Information was obtained through a compilation through photographs in different museums in Ecuador. Archeological Museum and Contemporary Art (MAAC) and Presley Northon of the city of Guayaquil and museums, Mindalae, Casa del Alabado of the city of Quito. Once the pieces were observed, a record of those photographs with the most enhancement was made, using a student-managed vector treatment software. It is important to mention that, in the development of the project, a preliminary investigation was carried out of who are the potential buyers of the product, Being the result of the sample calculation 67 women of the province of Chimborazo. Between the ages of 35 and 39 years of middle social class, the same ones that through a questionnaire contributed to the investigation with the objective of knowing the habits of consumption and of purchase, in addition were obtained suggestions for the design of the container. The graphic application took into account the categories and laws of composition, which allow a design to be much more organized and obtain unity. It is concluded that the ancestral iconographies have a great wealth since they contribute in the cultural field and in this way it is possible to rescue the identity of those people who inhabited in Ecuador, at the same time it is recommended to encourage this type of projects to keep alive the Identity and even with the help of graphic design, since this profession has no limits.