Diseño de marca, sistema señalético y difusión del mercado de productos agrícolas de la parroquia San Juan.

Abstract

The current project aimed at doing the mark desing, signaling system, and the market diffusion of agricultural products of the San Juan parish; it was used the techniques of survey to gather information on the needs of users and characteristics of the settlers, and the technique of observation to later analyze in technical files the existing organizations in the San Juan parish, and the best known markets of the city of Riobamba, in which the corporate indentity parameters and signaling system were analyzed to obtain guidelines with the development of the sketches of the mark, and one was chosen by means of a technical file in which 15 foundations of the mark were analyzed. The mark contains representative icons of products that are distributed in the agricultural market of San Juan; the abstraction of the leaf of a potato, besides it holds the phrase “San Juan Agricultural Market”, that is the name identifying in the parish. It was proposed graphic pieces such as: posters, huge banners, flyers, newspaper articles, signs, totems, credentials, hats, aprons, handbags, notebooks, diaries for promotion and the dissemination. In conclusion, the corporate identity base on graphic desing concepts generates easy information to assimilate, moreover this is addressed to a previously established target audience, it invigorates the desing process for the various graphic pieces that will guarantee the success of the promotion and dissemination of the agricultural product market of San Juan. It is recommended that this project is fully applied by taking into consideration all the present specifications, so that the agricultural products market of the San Juan parish is recognized locally by its settlers by applying the strategies of appropiate comunication for it to have a good reach.