Plan estratégico para mejorar la administración y la rentabilidad de la Empresa de seguridad privada INPROSECURITY Cia. Ltda., en la ciudad de Guayaquil, período año 2017

Abstract

The purpose of this research is to design a strategic plan to improve the management and profitability of the security company INPROSECURITY Cía. Ltda. of Guayaquil. Private security is a service that expands due to the inability of the State to promote public security, increasingly private security activities are consolidated as part of the services sector, inserted in the logic of Market, for which there is sufficient demand for its growth and strengthening. For the execution of the diagnosis, a questionnaire and FODA were used. As a solution to the problem, the business philosophy is determined, objectives are to be followed, policies are established and a new organizational structure chart for the institution is proposed. In addition, the financial, human resources, operational and negotiation strategies are concentrated in projects in a four-year operating plan (POA). The proposed projects are: updating of permits for the proper functioning of the company, staff motivation program, customer satisfaction analysis, inventory and supplier control, supplier selection system, marketing plan, staff training by Areas, training plan by area, training plan in customer service and consulting in quality assurance. It is projected that the administrative part, will allow to promote complementary services and increase the index of liquidity of the institution, for which it is recommended the application of the elaborated guide.