Diseño de un modelo de gestión financiera para la Empresa Importadora Industrial Rosero, de la ciudad de Riobamba – Ecuador, para el año 2016

Abstract

The design of a model of Financial Management for the company Importadora Industrial Rosero, in the city of Riobamba, aims to adequately manage the resources that have been obtained in a given period allowing timely decisiond to be made in time, improving efficiency and efficiency in all departments of the company. For its development, financial management was used based on the perspectives of the Integral control panel known as Balanced Scorecard, which allows to provide the management, the equipment of instruments, that is necessary to obtain a true management directing towards the future competitive success and of creating values. The Financial Management model adapted to the current needs of the company proposes to provide performance indicators based on the internal financial perspectives, clients and processes fot strategic planning and based on this, to allocate the resources that it possesses in a more efficient way to generate profits, optimize resources and reflect the real economic situation of the company to make financial decisions in the present and to project to improve in the future. The implementation of this finacial management model will result in a correct operation, use and availability of resources to effectively manage the achievement of goals and objectives.