Análisis de factibilidad para la implementación de una granja agroturística en la parroquia Presidente Urbina, cantón Píllaro, provincia de Tungurahua

Abstract

This research proposes: to carry out a feasibility analysis for the implementation of an agro-tourism farm located in Presidente Urbina Parish, Pillaro Canton, Tungurahua Province. The agro-tourism is a source of income that is booming, being the perfect combination between agriculture and tourism to encourage the reactivation of rural áreas and generate an extra source of income. The potential of Presidente Urbina is clearly agro-tourism that is the project needs to be implemented in order to take advantage of it. The situational analysis defines 11 tourist attractions, 5 agro-touristics and 2 agro-industrials. Segmenting the market the potential demand establishes: Locals: 2 116, Nationals: 94322, Foreigners: 20 180. The competition is in low numbers 985 to 2016. The name "La Colmena" is defined. The technical study defined: the location of the project, the planning and technical design of the construction, for the size is taken into account 8% as an objective demand (9 249 customers), obtaining for the 2017 the result of 26 customers per day distributed in 4 main activities: Visit to orchards, agriculture workshops, irrigation system workshops, milking area and dairy production area. The environmental study shows that the impacts will be minimal complying with the established laws. The economic study determined the total investment of the project of $ 196 400.79, were calculated: costs and income, income statement, balance sheet and cash flow. In the financial evaluation the NPV was calculated: $ 199,573.11, the C/B relation: $ 2.43; the CRP: 3 years and the IRR: 32%. It is concluded that the project is environmental, social and economic viable. KEYWORDS: < FEASIBILITY ANALYSIS >, < AGRO-TOURISM FARM >, < AGRO-TOURISM >, < TOURIST POTENTIAL>.