Diseño de un sistema de indicadores turísticos sostenibles para la ciudad de Riobamba, provincia de Chimborazo

Abstract

The present research proposes: to design a system of sustainable tourism indicators to determine the level of sustainability, in Riobamba city; Several secondary sources were revised to validate 3 lists of influence indicators: international, such as UNWTO, South American with the Vice Ministry of Bolivia and national through PLANDETUR 2020, collecting a total of 134 indicators that later in conjunction with the Directorate of Tourism Management of the Municipal GAD Riobamba were discriminated according to the adaptability to the present and current situation of the city, thus selecting for the development of the research 39 sustainable tourism indicators of which 12 are qualitative and 27 quantitative. To obtain information, it was worked with technicians and authorities of the Tourism Directorate and with other institutions involved in study, such as SRI. According to the nature of the indicators, the level of sustainability was determined by the Likert scale where a Moderate level of 56% was obtained, while for the analysis of certain indicators a graphic representation was applied. A SWOT analysis was carried out with the information obtained from the indicators and the results of the analysis and evaluation of the present research work to suggest feasible action strategies in the city. Riobamba city now has a database of processed tourist information that gives way to the continuity and improvement of management under sustainability criteria; It should be emphasized that registration, organization and linking of information as well as the development of new projects and activities directed to the urban nucleus should be taken as a priority to mitigate negative points and increase the level of tourist sustainability of the city.

KEYWORDS: TOURIST INDICATORS – SUSTAINABLE TOURISM – URBAN TOURISM.