Diseño de un producto de aviturismo en la parroquia de Linares del cantón El Chaco, provincia del Napo.

Abstract

The present study proposes: to desing an birdturistic product in the Linares parish, canton El Chaco, province of Napo; Its climatic characteristic is 14°C of temperatura, 1, 574 msnm, this zone of study is surrounded by two main rivers (Quijos and Cauchillo) which are very important for the population: the design begun with the situational diagnosis of the zone, tourist attractions stock, with 18 tourist attractions, six of hierarchy 11 and the others with hierarchy 1, continuing with the ornithological stock, in which 250 species of birds and two endemic species were registered, all this diversity of birdlife is thanks to the existence of ecosystems and the protected area of Sumaco National Park Napo Galeras. For the market study, the profile of local and foreign tourist was obtained, conducting an analysis of the supply and demand, technically desingning the birdtustistics routes, making the corresponding tourist packages according to the tourist´s needs, mainly promoting the birdturism of the zone. In order to establish the product in the market, marketing strategies were formulated through product, price, place and promotion. For the financial economic study the investment was $ 16,345.50, the NPV of $108,436.77 the IRR of $ 1.77%, while the cost benefit is $ 1.80, for every dollar invested 0,80 cents are refunded. This tudy is recommended to be presented to the correponding entities and authorities.

KEY WORDS: TURIST ATTRACTIONS-TOURISM-TOURIST PACKAGES