Propuesta de un modelo de gestión turística para el ejercicio de la competencia de fomento productivo en el Gobierno Autónomo Descentralizado de la provincia de Chimborazo.

Abstract

This work aimed at posing a tourism management model to apply the productive investment competence in the Decentralized Autonomous Government of Chimborazo Province (GADPCH). A diagnosis of current tourism situation in the province was conducted. The tourism system indicators were analyzed. Having validated and systematized this information, the GADPCH process structure was analyzed. Then the strategic objectives and action policies for the tourism competence application were defined. Workshops were carried out with the technicians of its Tourism Unit and the Productive Investment and Planning coordination to relate these guidelines with the operating and governing part of the institution. After that, its current tourism projects were evaluated using the Analytic Hierarchy Process (AHP) methodology that combines multicriteria to evaluate the project feasibility using weighting factor of key indicators. Upon defining the institution strategic framework with its action policies articulated in the current Territorial Ordering and Development Plan and establishing the methodology prioritizing tourism projects in the productive investment competence, a comprehensive management model, in which the different actors of the GADPCH process modelrelated province

tourism system intervene, was determined. Defining the strategic objectives and policies permits to guide the decision making when prioritizing initiatives or projects under the multicriteria method – it simplifies the determination of critical points of initiative feasibility. It is recommended that the tourism system of the Chimborazo province be reinforced by designing a strategy promoting private investment.