Gestión financiera y su impacto en la rentabilidad de la Cooperativa de Ahorro y Crédito “Mushuc Runa” en la ciudad de Riobamba, periodo 2014

Abstract

This paper aim is to examine the financial management and its impact on the credit union MUSHUC RUNA in Riobamba city in the period 2014, to improve decision making in the economic and financial situation of the union. The research is based on surveys and interviews, resulting in the need of a financial management model, the same that will improve the profitability, and the analysis of financial statements horizontally and vertically in which requires greater efficiency with balance sheets in order to avoid risks, also in the analysis of financial reasons we find that profitability is not as expected because a greater proportion works with foreign capital and in conclusion has allowed us to see the financial reality and basically the performance achieved in the economic times. It is recommended to maintain continuous training especially these which deal to management of economic resources and to make a diagnosis of the financial situation at least once a year in order to achieve better results in the credit union.