Planeación estratégica para el desarrollo organizacional y toma de decisiones para la Cooperativa de Ahorro y Crédito UNIANDES Ltda., provincia de Chimborazo, cantón Riobamba, para el período 2015-2020

Abstract

The aim of this study is strategic planning for organizational development and decision marking for the UNIANDES Cooperative LTDA. In the province of Chimborazo, Riobamba Canton for the period 2015-2020. Direct observation, interviews, and surveys methodologies were used facilitating the construction of scenarios where the strengths and opportunities identified, vision, policies and objectives projected long-term focus on continuous improvement and the right decision was determined decisions based on strategies. It has presented practical and visionary strategies of change and consolidation until 2020 to promote organizational quality development, appropriate technology, human resources committed to organizational development, in the national non-profit financial institution in recognition of the provision of financial services. We recommend to the administrative, managerial and operational staff, socialize and execute the planning, updating the situational analysis to facing the entity so that in can take timely corrective actions and to face a changing environment, increase institutional image among partners, develop and carry out programs that the institution intends to stay in the financial market and competitive advantages.