Proyecto para la creación de una microempresa comercializadora de pañales, en la ciudad de Riobamba, en el periodo 2016

Abstract

The am of this work is the study for the creation of a microenterprise of disposable diapers in Riobamba city dolorosa sector.it has been used several methods and techniques which were made to the population under study, the market survey conducted with a sample of 398 people and 12 diaper companies dedicated to the commercialization of disposable diapers, the results were the following: the demand for disposable diapers is 31627 packages annually with a total supply of 19104 packages obtaining an unsatisfied demand of packages 12523 which determined that the project is viable. In the concerning technical study the macro and micro location was established, project size and engineering, requirements such as merchandise and among others for the project development. The content of the financial evaluation presents the following results: positive higher VAN 4172,74 :TIR 15,39% time to recover the investment would be 3 years and 10 days and cost benefit we have as a result that for every dollar invested we have an output of $ 1,13 according to VAN 1 and $ 1,10 concerning to VAN 2 this means that the profit on the cost is higher. Among the most relevant conclusions and recommendations we have that the creation of the project is recommendable for the results obtained through the financial evaluation and at the same time it should be emphasized that the trading microenterprise can diversify their personal care products to complement its commercial line.