Implementación de un modelo de gestión financiera para el mejoramiento de las cuentas de obligaciones con el público de la Cooperativa de Ahorro y Crédito Riobamba Ltda. período 2013-2015

Abstract

This research proposes the “Implementation of a Model of Financial Management for the Improvement of the Accounts of Obligations” whit the audience of the Savings and Credit Cooperative Riobamba Ltda., this work is viable because the intuition does not have a Model of Financial Management, to perform the work of qualification is gathering the necessary information in “Riobamba Ltda.”., COAC thus subsequently to make an analysis of the above accounts were developing processes and procedures of the model of financial management that will be applied to the improvement of the accounts named above. A qualitative and quantitative paradigm is used in this research work on a Model of Financial Management. Qualitative because research shows us the reality of the Savings and Credit Cooperative Riobamba Ltda., which is possible through the observation about the reality of the financial area of the institution and because we have collected data the same that will be analyzed, and in quantitative perspective allows us to examine numeric data that are tackled when performed surveys and has to specify the composition of the population and the percentage of the answers according to the number of cases consulted. This will lead to find the flaws related to the accounts of obligations whit the public that there is in the institution. As a conclusion, the implementation of the Model of Financial Management, it is a tool that will help in the decision making to improve in the catchments area which is the most important account in regards to the accounts of obligations with the public which will benefit the growth of the institution.