Modelo de gestión de turismo sostenible para la ciudad de Puerto Francisco de Orellana, cantón Francisco de Orellana, provinica de Orellana

Abstract

The present research proposes to design a Management model of sustainable tourism for the Francisco de Orellana Canton, Orellana Province, through of collecting of primary, secondary information, fiel work and cooperative workshops, it was done the touristic diagnosis analysing touristic offer, making the analysis of biophysical, socio-cultural, economical areas, touristic plant and touristic superstructure and the touristic attractive where 4 natural places and 5 cultural were identified; in the touristic demand, through the application of survey it was determined the profile of national tourist, foreigner and the offer versus demand.For the situational touristc analysis, the methodology ZOPP was applied, where the main problem was identified, the solutions and alternatives that promete and develop the touristic activity. With the application of environmental impact matrix it was determined that the touristic attractive present a great level of pollution due to the presence of industrial sector and wrong management of dirty water and solid waste, the tourist attractive more affected are: Napo and Payamino rivers, Payamino ecopark Yacu and the malecon, that by a solutions matrix establish environmental remediation alternatives. With the obtained results it is designed a management model of sustainable tourism based on the objectives of Plan Nacional del Buen Vivir and PLANDETUR 2020 (National Plan of Tourism) that through the application of logical matrix and operative year plans establish the management of the programmes, activities and budgets to execute each month during a year. It is concluded that management model will provide the beginning in order to develop a touristic sustainable activity into the city. Key Words: Sustainable Tourism, Management model, environmental sustainability, government policies, environmental impact.