Estructura Administrativa con enfoque social en la Asociación de Productores Agropecuarios San José para impulsar el desarrollo económico en la Parroquia Matus del Cantón Penipe, en el año 2017.

Abstract

In this final project was designed an administrative structure whith social focus in the Association of Agricultural Producers San Jose. Its objective is to boost the economic development of the Matus village of the Penipe canton in the year 2017. To this Purpose, the growing trend has developed in the last years of the creation of productive organizations focused on the social mission. It also focuses on how this trend has led to the development of strategies in Ecuador aimed mainly at strengthening social cohesion, solidarity, mutual benefit and fair trade. Under this concept the organization in created that is object of study. The analysis required the application of organizational diagnostic tools such as the Strenghts, Opportunities, Weaknesses and Threats (FODA), the External Factors Assessment (MEFE) matrix, the Internal Factors Assessment Matrix (MEFI), tha Matrix of Internal Capabilities Profile (PCI) and the Analytical Matrix of Strategy Formation (MAFE). These matrix evidenced certain weaknesses related to the sustainability. The results derived from this research process focused on the design of an administrative structure whith a social approach aimed at the economic and associative community development. Likewise, a business plan was developed whose viability was demonstrated from the technical and financial commercial point of view through indicators such as the New Present Value (NPV), that was positive and reached the figure of USD 22400, the internal (IRR) rate of 69% and the (RBC) cost-benefit ratio of 1.24 USD, which concluded that the project’s functionality would achieve the expected benefits and impacts.