Diseño del Cuadro de Mando Integral, como herramienta para mejorar la gestión administrativa de la Cooperativa de Ahorro y Crédito Nizag Ltda., durante el periodo comprendido 2013 - 2014

Abstract

This research aims to design a Balanced Scorecard to enhance the management in the Credit Unit Nizag Ltda., in order to provide a management tool. If this tool is applied to the Credit Unit there will be a good control and verification of goals and objectives proposed, so organizational efficiency will be reached. This research work contains four chapters: in the Chapters I, problem identification, objectives and justification were formulated; in the Chapters II, the research was based on theoretic foundation, Management theories, Strategic Direction, Business intelligence, Balanced Scorecard, and other important issues were developed and analyzed; in the chapters III, Research methodology, types of study, methods, techniques and instruments were carried out; in the chapters IV, CMI design was performed; and finally in the Chapter V, conclusions and recommendations were conducted. This work expects that research, analysis, and proposals will contribute to Credit Unit management in order to support making decisions, and then the Credit Unit will improve the financial institutional competitive level. The Balanced Scorecard design proposed for the Credit Unit Nizag Ltda., was developed considering 9 important steps and four perspectives: Financial, Customers, Internal Procedures, Learning and Growing.