Auditoría de gestión al área administrativa de Diario La Prensa de la ciudad de Riobamba, provincia de Chimborazo de enero a diciembre del año 2012

Abstract

The present research wzs done in Escuela Superior Politécnica de Chimborazo, in the faculty of Business Administration. The objective is doing a management audit to the administrative área of “La Prensa” newspaper, in the Riobamba city, Chimborazo province, from January to December of 2012. The development of this work uses as major tools the methods synthetic-analytic, inductive-deductive, historic-logic. As the source of information was the employees of the administrative área of “La Prensa” newspaper, started from the needs of the entity. The motive of the application of a management audit is to evaluate the effectiveness of the entity management, in relation to its objectives and goals; As well as to determine the level of economy and efficiency in the use of available resources and measure the quality of services. It the recommendations that help to correct deficiencies, during the period of 2012. The aim of the test is giving a tool of support of the management with the highest authority and provides support for adequate decision making. Furthermore, to perform the necessary correctives that permit it reach levels of efficiency. It shows the hypothesis both dependent and independent variable through the application of surveys conducted to the administrative personal of “La Prensa” newspaper. From the total respondents, 93% consider that the application of a Management audit will permit to detect error. Those prevent to comply in a satisfactory way with client desires. The proposal is justified therefore necessary to identify critical points, as also propose alternatives for improvement.