Propuesta comunicacional sobre el anticonceptivo oral de emergencia. Estudiantes de Gastronomía. Escuela Superior Politécnica de Chimborazo. Riobamba marzo - agosto 2014.

Abstract

The first stage of the research is descriptive cross sectional, and the second one has to do with technological development, the purpose is to design a communicational proposal about emergency oral contraceptive for promoting it among Gastronomy School Students of Escuela Superior Politecnica de Chimborazo. In order to identify socio-demographic characteristics, knowledge, attitude, and practices it was necessary to carry out a survey validated in a pilot group and applied to a student-stratified sample; some information was also collected through focal-group application for collecting qualitative data which were processed through an open codification. Male and female students come from all levels with an average of 20 years, most of them single and sexually active. The main results showed that the students have information about the emergency oral contraceptive, but such information is not complete and adequate, there are also false opinions about is use and effect, based on these educational needs it was carried out a communicational kit called “no te confundas no es abortiva", this program proposes some communicational strategies such as: radio advertisings, posters, a game, and the use of a social network web page, this will improve the knowledge, eliminate wrong information, and consolidate a positive attitude towards this contraceptive method.