Diseño de un sistema de comercialización de lácteos para la Asociación de Emprendedores de Pungalá y sus comunidades (EPPYCO) en la ciudad de Riobamba en el periodo 2013

Abstract

Design of a Daily Commercialization System for the Association of Entrepreneur of Pungala and its communities in the city of Riobamba in the period 2013. The research helps to better the study because it establishes contact with the reality in order to know it better and give alternatives to some problems. The Association has no commercialization system, so it is a weakness in the market. Then, Rivals gain the market creating a problem for its commercial organization, due to this problem EAP (Economically Active Population) will be investigated in the city of Riobamba. To create a commercialization system for the association of entrepreneur of Pungala and its communities Eppyco, to do research of market in the city of Riobamba. Field research, surveys and other researching instrument were used in the methodology in order to collect information. By means of research of market the most consumed costumer, places to buy products, ways of communication, daily products, etc. were determined. These elements mentioned before are basis to elaborate a commercialization and strategic system of the rival. The weaknesses found is that the association has no a guidance that directs its commercial activities of daily products. It is recommended to apply the proposal of this research work in order to better the competiveness and commercialization system