Formulación de un plan estratégico para la Cooperativa de Ahorro y Crédito Banco Proindio Americano Ltda., de la ciudad de Riobamba, para el período 2014-2019

Abstract

The propose of this researching work was the developing of a strategic plan to Proindio American Bank Ltda., in the Riobamba city during the period 2014-2019, which will improve the strategic management of the financial institution. In the development of this work was used a quantitative and qualitative investigation and the different techniques and instruments such as: survey, questionnaire, interview and electronic documents, which helped to analyze and identify the internal and external factors in the financial institution. In the strategic formulation was defined the philosophy organizational for the future strategic decisions to get good function of the cooperative according to the principle backing and the popular and solidarity economy law. In the strategic planning was performed the following procedure: diagnosis, strategic direction, operational plan, monitoring and evaluation plan, in order to analyze the behavior of the market and value the internal capacity, which let to develop strategies in a short, medium and long period of time, with which it seeks to meet the partner needs and strengthen the internal processes of the cooperative. Once the financial analysis was determined that the projects is feasible and profitable. Is necessary to suggest to the cooperative the applying strategies of this work thus will improve the efficiency, effectiveness of internal capacity and achieve an economic growth according to local and national financial place.