Estudio de Factibilidad para la Creación de un Centro de Comercialización Consiente de Emprendimientos Productivos de la Reserva de Biosfera Sumaco, en el Cantón Archidona, Provincia de Napo.

Abstract

The objective of this research was to carry out a Feasibility Study for the Creation of a Conscious Commercialization Center for Productive Entrepreneurships of the Sumaco Biosphere Reserve; the feasibility of the proposal was determined through market, technical, environmental, legaladministrative and economic-financial studies. The sustainability of the proposal was established

through strategic alliances

in the Ministry of Environment and the Decentralized Autonomous Government of the canton of Archidona and community associations that develop the entrepreneurships, the proposal aims to create a space for the recreation and education of visitor and tourists, but especially to promote the commercialization of products developed by the entrepreneurs located in The Sumaco Biosphere Reserve, Archidona canton. The feasibility study determined the project as feasible, because it is visualized roadways concerning the market, objective existing for the Commercialization Center, after applying the surveys an acceptance was determined by foreign visitors of 92% in the case of the nationals of 87%, also stipulates the design of the service provided by the Commercialization Center, the environmental impacts that can generate the project, the legal figure with which these services are operated and the economic feasibility generated by the Commercialization Center. In order to implement the proposal, it is recommended to have a development for all the entrepreneurs who are always generating proposals for sustainable development for environmental conservation purposes to gradually increases spaces dedicated to marketing and costumer education.