Estudio de factibilidad para la creación de un centro estético corporal de rehabilitación, estrés y de servicios de cosmetología, cuidado capilar y perfumería, en la ciudad de Riobamba, provincia de Chimborazo

Abstract

The main objective of this project is to establish the feasibility of creating an aesthetic and physical relaxation center for capillary care and perfumery in the city of Riobamba, taking into consideration that the fundamental purpose is to improve the health, physical appearance and quality of life of customers. For this, it will be essential to deploy technology and personnel to help meet the objectives set. The diagnosis of the present situation of the canton Riobamba allowed to know what its economy and real social development. The theoretical framework helped to reinforce knowledge and data collection, through deep bibliographical research. Within the market study it was possible to establish that the target segment is subdivided into potential customers between 16 and 30 years of age and people with a medium and high economic position of the canton; with the application of the surveys there was an unsatisfied demand to be addressed, the degree of acceptance, the expectation of the aesthetic center, costs and competitive prices. Regarding the location of the establishment, it was determined that the most suitable place is the North of the city, which allows access to all basic services without forgetting that the most important thing is the tranquility that can be provided to customers. The project engineer could establish the costs that can be incurred and the materials that will be used in the start up of the company; the capacity for attention is based on the number of employees and the capacity that the facilities have to accommodate the customers. The administrative and operational staff will be 8 people. The total investment is US $ 21,113.39, which will be recovered in an approximate time of one year and six months, a cost benefit of US $ 2.35 per dollar will be obtained. The financial indicators are favorable, which will allow a reasonable return for investors. The present project will have a great impact within the society riobambeña, since at the moment do not have a site that provides these services in a comprehensive way.