Estudio económico financiero del mercado inmobiliario, para la Mutualista Pichincha en la ciudad de Riobamba período 2011-2012

Abstract

The present work of investigation entitled as: Financial Economic Study of the real estate market for the Mutualista Pichincha in Riobamba, “period 2011-2012”, has its primary purpose, to provide the necessary tools based on the finance economic study to increase its participation in the housing market by means of the satisfaction of the needs of its customers with quality products and services. An internal and external analysis of the Mutualista Pichincha was performed for determining its behavior, as well as the real estate market study in Riobamba to determine its growth level in order to present a series of solution strategies to promote the company development. In the economic aspect, main factors which directly influenced the behavior the real estate market were taken into account; the proposals are strategies which promote the development of enterprise, such as advertising, human resources and production to help the community motivation, the consumption of goods and the services offered by the firm. The basic financial statements analysis was performed in the Financial Balance, as well as the Balance Sheet and the Statement of Incomes to find the Mutualista financial behavior, the strategies presented are Charging and Recovering, Financial Managing Indicators which will serve to improve lines to credit and charging, will also help making the correct investment decisions and financing of the administration. It is recommended to carry out each one of the strategies presented and provide continuous monitoring of activities to achieve the investigation results.