Proyecto para la creación de una microempresa de producción y comercialización de postres y pasteles por catálogo en la ciudad de Riobamba

Abstract

‘’Desserts and cakes by catalog marketing and production Microenterprise creation Project in Riobamba, Chimborazo Province’’. This research main objective is to determine the Microenterprise creation feasibility from the commercial, technical, social and financial points of view. The method used was field research which allowed us to determine the dessert and cakes consumption in the urban economically active population in Riobamba through surveys which provided reliable data about the investigated topic. By considering the historical investigated data, the desserts and cakes supply and demand was projected to determine the unsatisfied demand and the ways to meet it. By means of technical study, the more adequated size and place for the project development was determined, as well as its distribution location, products, characteristics, production process, basic equipment to be used, and labor required to satisfy the market necessities. Finally, the financial viability of this project was demonstrated through financial evaluation indicators such as: Net Present Value, Internal Rate of Return, Payback investment period and Benefit-cost relation. From the results mentioned above, it is recommended the investors to implement the present project.